May 11, 2016 7:18:59 PM by Mobikon in

Loyalty Programs, Restaurant marketing


There's more to converting your every customer into regular, loyal customer than just serving good food with a smile. Here, we discuss five time tested ways in which you can convert your every customers into loyal customers.

With rising competition, every restaurant is trying hard to grab the attention of the customer and generate revenues. However, while building the customer base, organizations sometimes make the biggest mistake by ignoring the quality and focusing only on quantity of the customer.

In today's competitive market, just satisfying the customers by serving good food and delivering regular service is not enough. It is essential to retain your current customers and build a loyal customer base because they are the ones who will play a vital role in supporting your restaurant do more business by being the best referral sources.

So what are you waiting for? Go ahead and offer them the best customer experience and delight them.

Here are 5 ways to convert every customer into a loyal customer:

  1. Let Customer’s Voice be heard

No matter what complaints your customer has about your restaurant/service, it is vital to handle dissatisfied instantly to safeguard the reputation of the company. Ensure that your visitor’s voice is heard promptly with a gracious and personal response.

Do not forget - each call or message is imperative. The more positively you handle the client’s concern, the faster it will help in diffusing the combating situation. It can only contribute to switching the aggressive caller into a loyal follower.

So ask this question to yourself 'Are you spending your time to hear the customers?' and act upon this.

  1. Visualize your Success with Long-term Planning

Your ability to visualize success with long-term planning can help in meeting the estimated goals in a short span of time. However, few companies try to execute short term solutions thus dropping their success rate in the industry. Moreover, they fail frantically in building loyal customer base.

Delighting your clientele by respecting and valuing them is the only mantra to accomplish goal instantly.  After offering the top-notch service, you should always focus on nurturing relationships with them.

At any moment, a visitor can share their views with the masses on social media and the web. With generous response and excellent positive feedbacks more and more clients would be curious to visit your restaurant. Always Remember – If your customer wins, your business wins too.

  1. Reward-based programs are a BIG hit

Though, not all visitors can be your loyal customers for various reasons, including reward based programs can be highly enticing to them.  For example, punch cards, B1G1 free promos or earning certain points while purchasing the products can help increase the number of guests in your restaurant. These perk programs permit your customer experience the exceptional service from your side. These simple yet effective treat would (regularize your customer visit).

  1. Offer Great Service Every time

Service irregularity can be a warning sign for your clientele.  If you fail to deliver service as per the customer’s expectations the chances are more where you might lose their trust. Certainly, this is not uplifting news for your business. Educating, training and giving clear set of standards to your employees ensure that visitors get the same awesome experience every time.

  1. Astonish your Customers

The effective method to fulfill your client’s need and turning them into the loyal customers is to surprise them. Don’t you feel receiving a freebie gift out of the blue is amazing?

This could involve several things, yet a few compelling tactics are:

  • Sending them truly free gift hamper which may incorporate customized T-shirts, key chains, pen drive or a mug.
  • Send them a card to say thanks
  • Sending card or endowments on special events.

Converting a customer from fulfilled to loyal, requires diligent work done continuously and consistent efforts in offering exceptional services.

In any case, if your business can change first-time clients into everlastingly clients, you're brilliant. These dedicated visitors will be a referral motor, and your elevated expectations for the products, administration, and presentation of your business will keep on impressing new clients - keeping the traffic flow relentlessly through your front entryway.