Jan 6, 2016 1:00:46 PM by Mobikon in

Restaurant marketing

    1. Evolve:

      Evolution is the key, you cannot stay at one single place for too long, you may become static and the competition would destroy your business. In order to evolve in an appropriate manner, a restaurateur will have to lay his focus of people and effective communication with people. As long as you are unable to be in touch with your potential customers, you won’t be able to evolve correctly.

    2. Know your customers:

    In the retail food industry, customer is the king and you have to treat them like gold. Nothing serves better than knowing your customers well. If you know them well, you are half way through success, because they are the ones who make your business successful. Pay careful attention to what they want in what manner and when they want. This may take time but don’t stop, continue doing what is required to be done and when you’re prepared with this you may have achieved and ability to upsell their favourite items to them. A alternative way of doing this is creating a database of every common consumer and identifying patterns in the same and use it in an appropriate manner.

    1. Creating signature dishes:

    In a country like India, where there are lakhs of people finding a rocking place to eat every day, you need to do something different to make people chose your restaurant. Many restaurants have increasingly started to come up with their own signature dishes. Your signature dish should not look similar to anyone else’s, that’s the point of calling it a signature dish. Statistics reveal that word of mouth marketing brings about 3 % leads. You should speak about your signature dishes during your marketing campaigns and put up bill boards in and around your restaurant, ask your staff to recommend them to the customers if they ask. If you succeed to make your dish popular, that dish alone would lead you to the stars, perhaps.

    1. Treat your customers as gold

      In the restaurant business there is no substitute to the word of mouth. It almost certainly so happens that the person or the group of people visiting the restaurant will speak about it and share their experience. Now it isn’t necessary that they speak well of you, your restaurant, the food and the experience there. There is every possibility that they would speak negative about their time and experience with you and nobody other than you would be responsible. Hence it is imperative to treat customers like gold

    2. Training to the staff

      No one appreciates an unpleasant behaviour on the part of a waiter or a person who serves or a person who cleans. In fact if their behaviour is anything other than merry. Train your staff to greet the customers and interact with them in a friendly manner. This also works the other way round, when employees learn something different and new, they are enthusiastic to put it to use and this leads to customer satisfaction.

    3. Listening to complaints and working on them:

      A lot of restaurants that I have come across duly take feedback from customers but hardly do anything to resolve it. Don’t do this. Listen to the complaints and work on them, work in them immediately. Delaying such things is as good as ignoring them. If your valued customer is taking efforts and making out time to give you a feedback, you are insulting him if you don’t work on it. They are the people who care about the restaurant and hence they are criticizing constructively.

    4. Maintaining a clean, hygienic and welcoming environment

      On an average life of the equipment’s and other dining area of the restaurant is around 10 years, so it’s undoubtedly clear to buy the best quality that you can afford, paint it, polish it and maintain it. Dining area and the table is the place where your customers come, sit and wait for their food to arrive, a lot of people look at the, artwork or decorations or paintings around. Dirty baseboards or Chipped paint stand out and can ruin the overall experience and why they may or may not return to your restaurant. Many people, especially women choose their restaurant based on how clean the washroom and kitchen is, so its always recommended to ensure you have a person regularly attending these areas. Consulting a professional or some experienced restaurant designers and the equipment specialists would ensure any upgrades that may maximize your dining and space management.

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